Honkane
A boutique consultancy for Finnish design, fashion and lifestyle brands.
We bridge creative vision and business strategy for design brands in Finland.
We help brands to create commercially relevant products and to grow sales and recognition internationally.
Services
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Honkane is known for their sales expertise. We help reaching customers and boost sales in all channels:
Trade fairs
B2B events
Retail stores
eCom
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We provide insight into how to refine your brand, products, and customer experience.
We keep the focus on commercial results while staying true to your brand identity and creativity.
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We co-create concepts for brands, campaigns, and products together with your team.
We craft copies for your marketing and sales materials.
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Honkane links brands, creators, and resellers across the industry.
Connect with us, and we'll bring you together with the right contacts.
A strong community benefits everyone.
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For brands we negotiate deals and manage resellers.
For resellers we help curating the selection and contacting brands.
With us everything is negotiable, because we’re here to open doors.
Finland is the True North of design integrity.
Our designs are durable, because they need to last time and use. They are democratic and accessible, because our nature doesn’t favor status, but humility to co-exist.
We respect materials, people and the environment, because we appreciate our own space and therefore give space equally to other living things.
We appreciate silence, and let our craft tell the story, for a design without intention is no design at all.
Extract from Honkane manifest © 2026
Emilia Honkanen
MScBA, Hanken School of Economics
BScBA, HSE Mikkeli (present Aalto University)
Helsinki Design School, Copywriter 2025 (HS.fi)
MARIMEKKO: Paris Fashion Week, London Design Week, wholesale, retail, onboarding new employees , (on&off throughout 2011-2026)
VIAMINNET DESIGN STORE - A store dedicated to design made in Finland, Helsinki Airport, 2023-2024
Launching and selling Nordic brands on Amazon platforms, 2019-2022
MONOQI: eCommerce store for design, Berlin 2017-2018
Language skills: Finnish, English, Swedish // German, French, Spanish
